This is how you know if your idea will work: test it for a few years. And since you can’t do that for every thought, try this instead. It’s a rigorous, safe, and much shorter process.

Writing advice to my younger self.

Self-employment, it turns out, means spending a lot of time listening to people who are in the business of making money. Self-employment...

The Venn Diagram with good writers in one circle and skilled marketers in the other doesn't overlap much. I realized, though, before I...